Beauty Industry Consultant
Clinique
Managed global product development for formulas, clinical and sensory testing, shade matching and manufacturing oversight.
Salt & Stone
Copy lead for marketing campaigns, ads, emails and social. Led new launch campaigns and advised new product development.
Soft Services
Led consumer testing studies on all products for claims and B&A photography. Wrote copy for social, e-mail marketing, SEO, PDPs and internal product fact sheets.
eos
Led product development for formulas, body fragrances and lip flavors, as well as
product marketing, package design concepts and copy. Created new launch retailer presentations.
Led product development, fragrance development and claims testing for a customizable system of body care and fragrance doses.
Led product development for formula and packaging, in addition to guiding marketing and benefit positioning.
